Jeanette Smith
Sr. Vice President Marketing
Jeanette’s early career success in advertising led her to New York City where she launched new divisions for Official Airline Guides, Macmillan Publishing, and Paramount Communications/VIACOM. This took her to more than 25 countries, while negotiating worldwide publishing, product licensing, and television production and distribution deals.
At United Media, Jeanette brought the potential of then unknown Dilbert to global icon status through publishing, inventive products, the Internet, sponsorships, and television. In 1997, the Dilbert property was nominated for the Licensing Industry Merchandisers Association Brand of the Year Award.
As Sr. VP for Character Matters, Jeanette brings her strategic marketing and branding expertise to every project. She speaks frequently at seminars and has taught licensing courses at the undergraduate and graduate levels.
