Sue Dreher
Partner and Vice President
Sue Dreher began her 35-year career in the social expression industry at American Greetings, where she was a member of the groundbreaking team that developed the tremendously successful licensed properties of Holly Hobbie, Strawberry Shortcake, Care Bears, and Ziggy.
A longtime business associate of Ziggy creator, Tom Wilson, Sue became the Vice President of Licensing for Ziggy and Friends, Inc.
Sue deals primarily with the management of creative and production services, as well as maintaining tight control over product development, approvals and implementation, trademark procedures and all aspects of finance. This experience led to her partnering with Tom in the formation of Character Matters, a company devoted to developing top-of-the-line, “brand-new” characters for companies, product lines, and brands.
As Vice President of Character Matters, Sue states, “I enjoy the creative process and I get intensely involved in the quality of the finished product. I‘m dedicated to making sure our newly developed characters conform to the client’s concept and strategy.”
